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Straight to the Pointe
  + stars: | 2024-04-19 | by ( Julia Boorstin | ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailStraight to the PointeMisty Copeland began ballet lessons at 13. A prodigy, she was dancing en pointe just three months later, all while her family faced housing insecurity. In 2015, the trailblazing ballerina became the first African American woman to become a principal dancer at the American Ballet Theatre. Copeland discusses her illustrious career, overcoming adversity and her mission to make the dance community more inclusive.
Persons: Misty Copeland, Copeland Organizations: American Ballet Theatre Locations: American
And that wasn’t always the case.”There were also instances of discrimination that could have easily turned Copeland away from dance all together. “There were times that I was not cast in certain roles because I would stand out too much and kind of ruin the aesthetic, especially if it was a performance that was being filmed,” Copeland told Wallace. “I think about this kind of generational trauma for Black dancers that comes with that role,” she said. And I feel that that’s what I’ve done with a lot of the roles I’ve taken on, but especially Swan Lake,” Copeland told Wallace. Misty Copeland and James Whiteside perform in "Swan Lake" at Lincoln Center in New York, June 24, 2015.
Persons: Misty Copeland, Copeland, , ” Copeland, CNN’s Chris Wallace, Chris Wallace, , who’s, “ I’ve, it’s, wasn’t, Wallace, “ Odette, Odile ”, Theatre’s, “ We’ve, that’s, Odette, Swan, James Whiteside, Julieta Cervantes, ABT, Jackie Robinson, haven’t, Daniil Simkin, Kevin Sullivan, Max Organizations: CNN, American Ballet Theatre, New York Times, Lincoln Center, Register, Getty, Motion Productions, , Boys & Girls Clubs of America, Misty Copeland Foundation Locations: American, Swan, , Swan Lake, , New York, Orange
I became an NFL cheerleader when I was 29 — 10 years after I stopped dancing. Dre DiLorenzoMy mom signed me up for dance when I was 3 years old, and I started competing at 6. AdvertisementFrom ballet to the NFL cheer teamThe NFL cheerleaders were holding remote auditions, which was a huge deal. I'm very fortunate that ballet is the foundation of all dance styles, but classic technique is very, very different from dance team and cheer style. I currently do private online training for professional dance teams and NFL and NBA cheer auditions.
Persons: Dre DiLorenzo, I'm, Clara, Dre, COVID, would've, — I'm Organizations: Service, Miami Dolphins, NFL, Business, Radio, New Jersey Ballet, American Ballet Theatre, Lincoln Center, NBA Locations: Miami, New York, New York City, COVID
In 1950, a young Black man traveled north from Washington to New York City. He was stunningly handsome and on the shorter side; his cheekbones sat high in a face hewed for the screen. Against all odds, the 19-year-old Louis Johnson had been accepted into the School of American Ballet; later on, he would describe himself as the “first Black Black” student there. Or as Thomas DeFrantz, a professor of African and African American studies, dance and theater, put it, the few Black students who had previously been enrolled at the School of American Ballet were “what we call fluorescent beige.”
Persons: cheekbones, Louis Johnson, Thomas DeFrantz Organizations: School of American Ballet, Black Locations: Washington, New York City
When the choreographer George Balanchine co-founded the School of American Ballet in New York City in 1934, the last thing on many people’s minds was dance. The United States was still digging out from the Great Depression and often children dropped out of school to work. But nonetheless, the 29-year-old Balanchine believed a dance school was crucial to establishing a professional ballet company — which would become New York City Ballet. Now, 90 years later, the school he opened with 32 students has exploded into the most prestigious academy for young dancers in the United States. Nearly 800 students from 34 states and 12 countries were enrolled at the school’s Lincoln Center campus in the most recent fiscal year, and graduates serve as artistic directors at more than 18 ballet programs around the country, including Los Angeles Ballet, Miami City Ballet and New York City Ballet.
Persons: George Balanchine, Balanchine Organizations: School of American Ballet, New York City Ballet, Lincoln Center, Los Angeles Ballet, Miami City Ballet Locations: New York City, United States, New, Lincoln
Or, worse, when that world is breaking down with such vehemence that the air seems to grow more toxic by the minute? In Alexei Ratmansky’s new ballet “Solitude,” dancers waver and buckle as inner and outer forces wreak havoc on their bodies. Ratmansky’s latest ballet, his first as artist in residence at New York City Ballet, is about war — the devastating war in Ukraine, the country where Ratmansky grew up and where his parents still live. That grief — the solitude of “Solitude” — is apparent from the start. The principal dancer Joseph Gordon kneels before the limp body of Theo Rochios, a young student of the company-affiliated School of American Ballet.
Persons: Alexei Ratmansky’s, Gustav Mahler, Ratmansky, David H, Joseph Gordon, Theo Rochios, Gordon Organizations: New York City Ballet, Koch, American Ballet, Rochios Locations: New, Ukraine, Russian, Kharkiv
Review: Twyla Tharp From Three Sides Now
  + stars: | 2024-02-14 | by ( Siobhan Burke | ) www.nytimes.com   time to read: +1 min
Twyla Tharp takes making dances very seriously but, at 82, she appears to be having some fun with it — and even poking fun at herself, lightly, in the process. That boisterous ballet closes a program that shows three sides of Tharp, beginning with the punchy “Ocean’s Motion” (1975) and continuing with “Brel,” an introspective new solo for the American Ballet Theater principal Herman Cornejo. (The New York City Ballet principal Daniel Ulbricht performs it on alternate nights.) While “The Ballet Master” concerns itself with the choreographer’s inner world, “Brel” zooms in on the dancer’s. Before any contemporary self-reflection, though, Tharp takes us back to where she’s been.
Persons: Twyla Tharp, Tharp, “ Brel, Herman Cornejo, Daniel Ulbricht, Brel, she’s, Chuck Berry, quintessentially Tharp, , Miriam Gittens sassily, Jake Tribus Organizations: Joyce, American Ballet Theater, New York City Ballet
All the while Eliza Babinska charged along, energy spilling out of her body like sparks of electricity. “Eliza hates this,” Vasilisa, her older sister, said with a giggle. When Vasilisa first saw her perform, she said: “I was like, that’s my sister? I saw her face, and I was like, whoa.”Even the way Eliza holds her head in class is imposingly regal. On the subway, her chin started to droop, almost as heavily as her eyelids.
Persons: Pati, Eliza Babinska, , “ Eliza, ” Vasilisa, Eliza, Julia, Vasilisa, Organizations: New York City Ballet, School, American Ballet Locations: Queens, Manhattan, barre, droop
CNN —The Osage Ballet overlooks a creek in Pawhuska, Oklahoma, on the Osage Indian reservation. The Osage Ballet hopes to continue to inspire a new generations of dancers in her honor. But Tallchief refused and insisted on dancing as Maria Tallchief, keeping her Osage name, according to a biography of the ballerina by the School of American Ballet. Ballerina Maria Tallchief WATFORD/Mirrorpix/Getty ImagesElise Paschen, Tallchief’s daughter and a poet, told CNN her mother took great pride in her heritage. Smith said she hopes the Osage Ballet will continue Tallchief’s pioneering legacy of dance and Native American representation in ballet.
Persons: Elizabeth Marie Tallchief, Randy Tinker Smith, she’s, “ I’ve, ” Smith, America’s, Tallchief, Maria Tallchief, Ballerina Maria Tallchief, Elise Paschen, ” Paschen, ” Kate Mattingly, ” Mattingly, Mattingly, Tallcheif, George Balanchine, Balanchine, John Martin, , “ Balanchine, Paschen, , ” Tallchief, Princess Wa, Smith, ballerinas, Maria Organizations: CNN, Osage Ballet, Osage, New, School of American Ballet, Ballerina Maria Tallchief WATFORD, Old Dominion University, New York City Ballet, Firebird, The New York Times, Lyric Opera of Chicago, Ballet Locations: Pawhuska , Oklahoma, Fairfax , Oklahoma, Osage, Beverly Hills, Carlo, Oklahoma, United States, Europe, Swan Lake, An
Not long ago, Chinese propaganda was warning that American attempts at easing tensions were mere performance. The country’s leader, Xi Jinping, declared that the United States was engaged in a campaign of “all-around containment, encirclement and suppression,” in remarks broadcast across state media. Now, the tone used to discuss the United States has suddenly shifted. game,” the article continued, describing a visit by Mr. Xi to the United States in 2012. “Veterans visit Chinese cities, anticipating everlasting China-U.S. friendship,” one headline declared.
Persons: Xi Jinping, Xi, , Organizations: Xinhua, American Ballet Theater, Philadelphia Orchestra, Veterans Locations: United States, , States, Iowa, China, Japan
The orchestra first visited China in September 1973, marking a thaw in U.S.-China relations just as the two nations began normalizing ties after Richard Nixon became the first U.S. president to visit China’s mainland. “This constant 50-year connection with China has been really very deep and very wonderful,” Booth on arriving at Beijing’s Capital International Airport. The ensemble will be performing with the China National Symphony Orchestra at the National Centre for the Performing Arts, starting Friday. Political Cartoons View All 1234 ImagesThe ensemble’s visit coincides with the American Ballet Theatre’s tour in China, which started in Shanghai last week. Until now, the Philadelphia Orchestra had visited China 12 times, most recently in May 2019, before the pandemic.
Persons: Joe Biden, Xi, Richard Nixon, Davyd Booth, ” Booth, Antony Blinken, Janet Yellen, Gina Raimondo, Biden Organizations: BEIJING, Philadelphia Orchestra, Beijing’s Capital International Airport, China National Symphony Orchestra, National Centre, Performing Arts, American Ballet, Economic Cooperation Locations: Beijing, China, China’s, Tianjin, Suzhou, Shanghai, United States, U.S, Washington, Asia, San Francisco
For $195,000, the two-day experience includes premiere seats to a performance at the Metropolitan Opera House.during American Ballet Theatre’s 2024 summer season in New York City. Join Team USA at the Paris Olympics in 2024 Neiman MarcusGet up, close and personal with Team USA at the 2024 summer Olympics in Paris for a hefty $210,000. This experience includes three nights in Paris, where the recipient will receive official Ralph Lauren Team USA clothing signed by Team USA athletes before attending the Olympic Games opening ceremony. It also include exclusive access to Team USA House to dine, celebrate, watch live broadcasts of the games and meet athletes. You’ll be taken through the design process with the Cadillac team and observe it in action at the Cadillac House and Artisan Center.
Persons: Neiman Marcus, Neiman Marcus ’, there’s, Rosalie O'Connor, Neiman Marcus Get, Ralph Lauren, Neiman Marcus Here’s, Carmen CELESTIQ, You’ll, Nina Magon, Neiman Marcus Who doesn’t, Maison Baccarat Organizations: New, New York CNN, American Ballet, Metropolitan Opera House, Metropolitan Opera, Disney, Walt Disney Animation Studios, USA, Paris Olympics, Team USA, Team USA House, Cadillac, Cadillac House, Artisan Center, Michelin, Cannes Film, Film, Ville de, University of Texas, Anderson Cancer Center, Foundation Locations: New York, Cannes, NYC, New York City, Burbank , California, Hollywood, Paris, Detroit, Milan, Indonesia, Bali, France
SHANGHAI, China (AP) — American Ballet Theatre returned to China on Thursday for the first time in a decade in the latest sign that strained U.S.-China relations are beginning to improve. The tour marks a revival of cultural exchanges between China and the United States. She said cultural exchanges between the U.S. and China “are very necessary" at this time. Ambassador to China Nicholas Burns said Monday during an event celebrating American World War II veterans who helped China battle Japan. But the two peoples of the countries have always been together.”The ABT last performed in China in March 2013 in Beijing.
Persons: , Susan Jaffe, ABT, Giselle, , Jaffe, , Zhang Xiaoding, Zhu Xiaoyi, Joe Biden, Xi Jinping, China Nicholas Burns, ” Burns, Dwight Eisenhower’s, ___ Mistreanu, Caroline Chen Organizations: Ballet Theatre, Shanghai, Theater, Philadelphia Orchestra, National Center, Performing Arts, Shanghai Grand Theatre, U.S, Economic Cooperation, U.S ., Soviet Union Locations: SHANGHAI, China, U.S, New York, United States, Shanghai, Beijing, , Washington, Asia, San Francisco . China, Ukraine, Japan, American, Taipei, Taiwan
The ballerina Alessandra Ferri has had many dance lives. On Tuesday, the Vienna State Ballet announced that Ferri, a former principal dancer with American Ballet Theater, would be its next artistic director, succeeding Martin Schläpfer when his contract ends in August. “It does feel to me like a natural progression.”Ferri will have a big job in Vienna. The 102-dancer company gives around 80 performances a year of its own repertory at both the Vienna State Opera and the Volksoper theaters, as well as appearing in opera productions. And Ferri’s job will also include running the affiliated Ballet Academy, which was hit by allegations of abuse in 2019.
Persons: Alessandra Ferri, Ferri, Martin Schläpfer, Martha Clarke, Lars Lubovitch, Wayne McGregor’s “, , Juliet, “ Romeo, ” Ferri Organizations: Vienna State Ballet, Ballet, Spoleto, Ballet Theater, Vienna State Opera, Ballet Academy Locations: Italian, Italy, London, Vienna
"Giselle," the Romantic ballet whose title role Alonso is best known for and performed through her 70s, will cap a special gala on Oct. 28, the anniversary date, at the National Theater of Cuba. "Ballet was never (for the) elite in Cuba," said Leonardo Vinageras, a Havana resident and ballet aficionado who attended a recent anniversary event. A ballet dancer warms up backstage before performing "Giselle" during the 27th Alicia Alonso International Ballet Festival of Havana, at the National Theatre, in Havana, Cuba, October 30, 2022. Alonso founded her namesake National Ballet Academy in Cuba in 1948 soon after becoming a star in the New York company that would become the American Ballet Theatre. Inspired by Fidel Castro, Alonso identified herself with his 1959 revolution and moved permanently to Cuba, becoming allies in popularizing ballet with strong government support for the renamed National Ballet of Cuba.
Persons: Alicia Alonso, Giselle, Alonso, Leonardo Vinageras, Alexandre Meneghini, King Louis XIV, Viengsay Valdés, Carlos Acosta, José Manuel Carreño, Fidel Castro, Grettel Morejon, Anett Rios, Alien Fernandez, Richard Chang, David Sherwood, David Gregorio Our Organizations: Ballet, Communist, National Theater of Cuba, Company, of, National Theatre, REUTERS, Bolshoi, Mariinsky, National Ballet of, National Ballet Academy, New York, American Ballet, National Ballet of Cuba, Thomson Locations: HAVANA, Cuba, Havana, of Havana, National Ballet of Cuba
American Ballet Theater opened its fall season on a high note: Alexei Ratmansky’s “Piano Concerto No. The program, part of the first New York season created by the company’s artistic director, Susan Jaffe, gradually lost steam. “Petite Mort” (1991) is flimsier than ever. Devon Teuscher’s clean, classical elegance lent the overlong work a boost of grace and energy, but the ballet, created in 1948, is hardly a good time capsule. In a program note, Lander describes his ballet as “an expression of myself, and of my thoughts on dance.
Persons: Alexei Ratmansky’s “, Mort ”, Jiri Kylian, Harald Lander, Susan Jaffe, Devon Teuscher’s, George Balanchine’s, Frederick Ashton’s “, , , Lander Organizations: Ballet Theater, New, Lincoln Center Locations: New York
Copeland spoke with The Associated Press about her new focus, fighting for more inclusive emojis, and staying in shape. She wants to push the boundaries and it didn’t matter what question I asked her, she was going to push me (laughs) in every way. That to me is like the grand scheme theme is that art saves lives, and dance and ballet can be inclusive. AP: Why did you start a petition to create new emojis related to dance that are more inclusive? All of these things that I think are such an incredible evolution of where I’ve come from as an artist and as a Black artist.
Persons: Misty Copeland, Copeland, Nathaniel Mary Quinn, Twlya Tharp, Tharp, COPELAND, Twyla, I’ve, we’ve, she’s, Misty, Quinn, it’s, Tik, I’m, ABT, Derek Jeter, Wayne Gretzky Organizations: American Ballet Theatre, PBS, Associated Press, Twitter, Misty Copeland Foundation, Lincoln Center Locations: It’s
The original “Filling Station” was created for Ballet Caravan, a short-lived touring company led by the impresario Lincoln Kirstein, as part of his long effort to establish ballet in the United States. It was a mix of ballet bravura, vaudeville gags and comic-strip aesthetics. (A 1954 television performance by dancers from New York City Ballet, which Kirstein founded with George Balanchine in 1948, can be found on YouTube.) Kirstein described the gas station setting as an invitingly familiar one, a crossroads where different kinds of “recognizable social types” could meet. “There was a lot of difference in the space, and I was working not to collapse us into the same hole,” Jones said.
Persons: Lincoln Kirstein, Kirstein, George Balanchine, Lutz, Kinoy, he’s, , , ” Jones, Maxfield Haynes, Mina Nishimura Organizations: Ballet, New York City Ballet, YouTube, Lincoln, Museum of Modern Art Locations: United States, New, Kinoy’s, Kirstein
Let her dance.’”She was short, her turnout was nonexistent and her feet needed a lot of work. She is firm about one thing: If her young self were to audition for the School of American Ballet today, she wouldn’t get in — much less into the company. And I think that was the main thing he respected about me. And I think he saw that I loved to dance.”Walczak was also a sharp observer. (With the dancer Una Kai, she wrote “Balanchine the Teacher,” a jewel of a book examining the fundamentals that shaped the company’s first generation.)
Persons: , , “ ‘ We’ve, wouldn’t, Mia Slavenska, Slavenska, , ” Walczak, I’d, Una Kai, “ Balanchine, Suzanne Farrell’s Organizations: School of American Ballet, Ballet Russe, Carlo, Radio City Music Hall, Ballet Society Locations: Balanchine’s
Anniversary celebrations abound this year, in a dance season that seems conspicuously preoccupied with the past. September2023 CROSSING THE LINE FESTIVAL The dance offerings at the French Institute Alliance Française’s annual festival range from celebratory to contemplative. The choreographer Tatiana Desardouin’s “Les 5 Sens,” a collaboration with the artist Nubian Néné, offers an all-night hip-hop dance party at the Standard Hotel’s Boom Boom Room (Sept. 14). And Olivier Tarpaga’s “Once the dust settles, flowers bloom” considers the plight of refugees from Burkina Faso (Oct. 3-8, the Joyce Theater). The multidisciplinary artist Matthew Lutz-Kinoy’s “Filling Station,” a world premiere presented by The Kitchen, reimagines that work for a different America.
Persons: Agnes de Mille, Tatiana Desardouin’s “, , , FIAF Florence Gould, Olivier Tarpaga’s “, MATTHEW LUTZ, KINOY, Lincoln, Lew Christensen’s, Matthew Lutz, serpentwithfeet, Raja Feather Kelly, Wu Tsang Organizations: Russes, French Institute Alliance, FIAF Florence Gould Hall, Ballet, Horatio, Gas, Dia Locations: U.S, Burkina Faso, , America
CNN —Legendary singer Tony Bennett, best known for singing “I Left My Heart in San Francisco,” has died, according to his longtime publicist, Sylvia Weiner. From Tony Bennett Bennett was discovered by Bob Hope while performing at a New York City club in 1949. In 1963, his recording of "I Left My Heart in San Francisco" won Grammy Awards for record of the year and best solo vocal performance. ABC Photo Archives/Walt Disney Television/Getty Images Bennett and San Francisco Mayor Dianne Feinstein hang onto the outside of a San Francisco cable car before taking a test ride in 1984. His performance of “I Left My Heart in San Francisco” won Grammys for best record and best male vocal performance.
Persons: Tony Bennett, , , Sylvia Weiner, Bennett, Bob Hope, Frank Sinatra, Lady Gaga, ” Bennett, he’d, CNN’s Larry King, Susan Benedetto, Danny, Dae Bennett, Johanna Bennett, Antonia Bennett, Paul McCartney, Larry Busacca, Anthony Benedetto, Tony Bennett Anthony Dominick Benedetto, Hope, , , ‘ Anthony Dominick Benedetto, ’ ” Tony Bennett, Virginia Sherwood, Anthony Dominick Benedetto, John, Mary, John Jr, Tony Bennett Bennett, Bill Randall applauds, Patricia, D'Andrea, Daegal, Pat, collie, David McLane, Sammy Davis Jr, David Redfern, Louis Armstrong, Charlie Ley, Sandra, Malcolm MacNeil, Mirrorpix, Joanna, Howard Cosell, Dianne Feinstein, Feinstein, Jeff Reinking, David Letterman, Richard Drew, Patti LaBelle, Hans Deryk, Mark J, Terrill, Elton John, Scott Gries, Madame Tussaud's, Kevork, Tim Mosenfelder, Fernando Leon, Tina Turner, Robert Redford, Julie Harris, Suzanne Farrell, Scott Suchman, Kevin Winter, Billy Joel, York's Shea, Kevin Mazur, Duke Ellington, Brendan Hoffman, Stevie Wonder, Shahar Azran, Amy Winehouse, Kevork Djansezian, Susan, Michael Loccisano, Sean Zanni, Ball, Tony, San Francisco ”, , ’ ” Bennett, NPR’s Terry Gross, it’s, Clinton, JP Yim, you’re, “ It’s, Danny Bennett, kd, Elvis Costello, “ Tony Bennett, Jack Benny, Charlie Chaplin, Walt Disney, Gary Gershoff, , Sinatra, Jon Bon Jovi, Bono, ” Sinatra, “ Larry King, Ella Fitzgerald, Ella, Bing Crosby, “ Cheek, Cheek, Alzheimer’s Organizations: CNN, MTV, Recording Academy, Los Angeles Convention Center, Paramount, NBCU, Bank, Getty, Facebook, Columbia Records, Bettmann, Patrick's, NY, Smithsonian, Daily, Hulton, ABC, Walt Disney Television, San Francisco, United Nations, Super, Rainforest Foundation, New York's Carnegie Hall, San Francisco Giants, Kennedy, Apollo, New York's Radio City Music Hall, American Ballet, Children's Diabetes Foundation, Children's Diabetes, Radio City Music Hall, San, Clinton Global, New York Times, New York’s High, of Industrial Art, Kennedy Center, , AARP, Radio City Music, CBS Locations: San Francisco, New York, Los Angeles, Astoria , New York, Greenwich Village, New York City, Cleveland, St, Manhattan, Redferns, Washington , DC, View , California, Washington, Lady
There was a point, during Cassandra Trenary’s debut as Juliet last summer at American Ballet Theater, when it became easy to forget that she was performing the role at all. She just was Juliet: furious, despondent, at her wit’s end. It was wildly raw and vulnerably human. Typically, in Kenneth MacMillan’s production of “Romeo and Juliet,” that moment is drawn out, with Juliet deeply arching her back in a cambré derrière over the tomb. Trenary, a 29-year-old principal dancer with Ballet Theater, is on a mission to be authentic — to make it seem as though, as she said, “life is unfolding in front of you through this vocabulary that is very not humanlike.”
Persons: Cassandra Trenary’s, Juliet, Kenneth MacMillan’s, Romeo, Trenary, Organizations: Ballet Theater, Ballet
I am a ballet dancer and a Black man, in that order. I left the United States to train at the Bolshoi Ballet Academy in Moscow at age 15 so that people would see my skill first and not my skin. My nearly 12 years dancing for the American Ballet Theater could not have been more different. Back in the United States, my skin color seemed to snap into the spotlight. The leadership of the American Ballet Theater does not agree with the way I am characterizing my tenure with the company.
Persons: Monet, Janis Joplin, fakir, Harlequin Organizations: Bolshoi Ballet Academy, American Ballet Locations: United States, Moscow, Russia, “ Swan, “ La
The Juilliard dance department, under her leadership, seems like a happy place. Raised in Columbia, Md., she joined Dance Theater of Harlem at 17 and was an immediate standout: a tall, long-limbed, exceptionally graceful ballerina. Told she was too tall by American Ballet Theater and New York City Ballet, Mack reinvented herself again, becoming a star of Alvin Ailey American Dance Theater and greatly expanding her stylistic range into modern, contemporary and hip-hop. Asked back by the Ailey company, she squeezed out a few more years, then moved into teaching dance at Washington University and Webster University in St. Louis. A child of professors, she found her “happy place” at universities, she said, and realized that helping serious students on the cusp of their careers was what she wanted to do.
Persons: Mack, , , Alvin Ailey, St . Louis Organizations: Juilliard, Dance Theater of Harlem, Columbia University, American Ballet Theater, New York City Ballet, Alvin Ailey American Dance Theater, Ailey, Washington University, Webster University Locations: Columbia, Md, St .
TikTok has become a de facto audition stage for musicians, dancers, comedians, and even authors. "TikTok has to find that balance with not pissing off the major labels," a music marketer told Insider. Launching a writing career via the app is real if an author can get enough attention on their videos, writers told Insider. Author Alex Aster used TikTok to post about her book idea and ultimately scored a publishing deal that ended up being worth $460,000. "That's the power of TikTok," she told Insider.
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